Amidst the winter wonder and holiday magic, PGI’s Platinum Love Bands introduce an exclusive collection tailored for winter weddings

Last year the ‘Platinum Season of Love’ saw over 1400+ stores from across 300+ cities reporting a 102% growth in platinum jewellery sales in the country.

Each uniquely crafted love band represents a special tale of love.

Both stories of the ad campaign #CommitToLove capture the rare and myriad values of modern love

Promoted with the hashtag #CommitToLove, these love bands are crafted in 95% pure platinum also called the 'love metal'

Platinum proves to be a value generator in driving sustainable business for brands amid disruptions

A month-long programme, starting from May 5 2022 to June 5 2022, Platinum Season of Love is aimed at accelerating the growth trajectory for platinum jewellery in the country

The key strategic retailers saw a robust growth of 35%-40% in sales volume, as compared to Q4 2020, as per data announced by PGI

The Platinum Season of Hope initiative is set to accelerate the growth trajectory for platinum jewellery in the country

This Month of Love, Platinum Days of Love, in association with Grazia and Wavemaker, pays tribute to couples, who stood strong in the face of all the odds 

2020 has been a year like none other! And all the challenges of it, put love to the test

Platinum Guild India has launched its new initiative – Season of Hope

This friendship day celebrate the relationship that has no inhibitions, that has no conditions, accepts you in all your flaws and imperfections, but gently allows you to grow. If Friendship is your foundation of love, so special, that it deserves to be celebrated with an equally rare and precious metal – Platinum

With three successful editions in the past, Platinum Guild International (PGI) India will soon kick off its 4^th edition of the ‘Platinum Season of Love’ campaign from May 17 to June 16.